Meet your new team.

x+o consulting exists to empower businesses founded by underserved leaders.

we are passionate about serving our community and sharing the knowledge we’ve gained in our fields.

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After not seeing each other for 5 years, we reconnected over dinner and reflected on our individual journeys.

Unbeknownst to us, that evening of laughter and deep conversation over Ethiopian food planted the seeds for something extraordinary – the birth of x+o consulting.

With more than two decades of collective expertise, we identified a significant gap in the market: a lack of specialized support for emerging women-of-color-owned businesses.

United by our experience and interest in the fashion, beauty, and wellness industry, we saw an opportunity to make a difference.

Driven by our genuine love for our community, x+o consulting was founded.

about us.

Hometown: Fort Greene, Brooklyn, NY

Education: Harvard Business School (MBA), Trinity College

Specialities: General Management, Customer Engagement, Business Development, Operations

Experience: Morgan Stanley, McKinsey & Co, MIT delta V

Co-founder & the “X” in x+o consulting

Xonana (Xo) Scrubb

Hometown: Bed-Stuy, Brooklyn, NY

Education: Trinity College

Specialties: Buying/Merchandising, Site Optimization, eCommerce Platforms, Social Strategy

Experience: Macy’s, Meta, 15 Percent Pledge

Co-founder & the “O” in x+o consulting

Osaremi Sade Parham